Client
Website
gradholding.ruChallenge
The company already had a website, but navigating the apartment catalogue wasn't particularly user-friendly.
The goal was to simplify search, shorten the path to an enquiry, and help visitors quickly understand what was on offer without feeling overwhelmed.
A key technical requirement: automatic price and availability updates, eliminating the need for manual input by the sales team.
What Was Built
The site was rebuilt from the ground up with a single clear priority — apartment selection.
Navigation was simplified, clutter removed, and the interface made calm and intuitive. Instead of wandering through pages, users move directly toward what they're looking for.
Filters by price, room count, residential development, and other parameters were added.
Interactive elements and 3D building models were integrated, giving users a clearer sense of apartment positioning and the project overall.
A live CRM integration keeps prices, floor plans, and availability statuses updated automatically.
Users always see accurate information; the sales team no longer updates data by hand.
Mobile
The mobile experience received dedicated attention.
Browsing apartments, switching between options, viewing floor plans, and submitting an enquiry all work comfortably on small screens.
