Client
Website
pfcks.ruChallenge
The club needed a unified fan-facing system: website, tickets, shop, and personal account all working as one.
The experience had to be as frictionless as possible — users shouldn't have to register multiple times or navigate complex flows just to use club services.
What Was Built
The system was built around a single sign-on: one account for everything.
With it, fans can buy tickets, place shop orders, track their loyalty balance, and use other club services seamlessly.
A streamlined personal account consolidates tickets, orders, and the loyalty balance in one view.
Points are earned through purchases and engagement and can be applied toward both ticket and merchandise purchases.
Ticketing & Purchases
A ticketing system was built with intuitive seat selection and a smooth checkout flow.
It was then connected to the online shop and loyalty programme — a tight integration that increased repeat purchases and made the club's services feel genuinely interconnected.
