Client
Website
fcakron.ruChallenge
The club needed a unified digital platform where fans could access all club services in a single place.
The website, online shop, personal account, and loyalty programme had previously operated in isolation or with poor usability — that needed to change.
What Was Built
All services were brought together into a single system with coherent logic and a unified interface.
Fans can now buy tickets and merchandise, track their loyalty points, and use club services without jumping between disconnected platforms.
The personal account was expanded and the loyalty system redesigned.
Fans earn points through purchases and activity, then redeem them within the club's services ecosystem — driving retention and making the fan-club relationship more active and ongoing.
Shop & Sales
An online shop was built with all required payment integrations. Particular attention was given to stability — match days and major events cause sharp traffic spikes, and the system is built to handle them without issue. The purchase flow was streamlined to reduce cart abandonment.
Yandex.Tickets Integration
The Yandex ticketing system was integrated with the loyalty programme and internal club services, creating a unified loop connecting ticket purchases, bonus points, and fan communications.
